Let's face it...anyone with an iphone or a 35 millimeter camera is representing themselves as a photographer and the truth be told, even an iphone and a rudimentary knowledge of photo software can produce a decent image. But...I will tell you, just like artists...true photographers are born not made, regardless of training, schooling or software. Mediocre images are fine for posting on social networks and family vacations but, for promotional purposes or keepsakes...not so much. Understanding the client's viewpoint and capturing the essence of the moment are monumental in producing quality images of major events in people's lives. Client consultation and an artistic eye are essential. If I don't manage to succeed in providing that "WOW" factor then, you don't pay me...it's that simple. That's my guarantee.